What Is the Role of a Sponsor in a Network Marketing Business?
And What Are the Qualities of a Good Team Member?
The role of a sponsor is not to build a business for their team members. A good sponsor will guide their team and show them how to duplicate a successful system. After that, it’s up to the team members to do the work.
How many times do you hear from some MLM members that they’re not succeeding because of their sponsor?
They complain that their sponsor isn’t answering emails or giving them good guidance. Or they’ll complain that they haven’t heard from their sponsor at all since signing up.
When I hear someone complaining about their sponsor, I immediately think they’re not taking any responsibility for their own actions, like they’re a child who needs to be hand-held through everything.
Anyone who thinks that not having success is because they have what they think is a lousy sponsor isn’t very interested in building their own business.
If they were, they’d find other resources to help them along the way.
The role of a sponsor isn’t to build the business for you.
That’s not their responsibility.
Their responsibility is to Guide. It’s the responsibility of Every new member to read and learn. And the most successful network marketing companies have made it easy to find help from multiple sources so that no one has to depend only on their sponsor to succeed.
For example, I had a sponsor who wasn’t very active and didn’t do a whole lot to help. He’s a nice guy though, and we’ve stayed in touch via a few social media sites.
But since he’d lost interest in the business and moved on to other things, he wasn’t really a good sponsor. He even admitted that through one of our online chats on Facebook, and we both laughed. He’s a good guy though.
Here’s the thing – you DO NOT need a “good” sponsor to succeed in your business!
And if you happened to join an MLM and were Assigned To someone as a sponsor, you really have no choice as to who your sponsor is going to be and how active or inactive they’ll end up being!
You know, whatever business you’re in, we all started out as new team members with a sponsor. Sometimes that sponsor may drop out of the program themselves, leaving you with no sponsor at all.
So what do you do, quit? No.
And if you made it to Team Leader level it’s because you worked for it and used your own brain to find what works for you, not what works for your sponsor, or simply going day after day relying on your sponsor to tell you what to do.
You only have yourself to blame if you don’t go anywhere in your business or you quit.